The Origin of Lulu and Georgia: A Family Legacy Made Modern

Few brands deliver heart-stopping beauty like Lulu and Georgia. Given the seemingly effortless instagram shine, you may not know that Lulu and Georgia’s success story has deep roots in history—roots that stretch back decades to a family history that inspired a founder to build a beloved brand in home design.

The Origins and Vision Behind Lulu and Georgia

Lulu and Georgia, a home decor brand known for its unique and curated pieces, was founded by Sara Sugarman, who drew inspiration from her deep family roots in the interior design industry. The company’s name itself pays tribute to her grandfather Lou and her father George, two figures who shaped her understanding of quality and design.

“I grew up around design, so it was always a backdrop to my life,” Sara recalls, reflecting on summers spent at her family’s business, Decorative Carpets. Founded in 1955, Decorative Carpets specialized in custom and luxury rugs, setting the stage for Sara’s immersion in the world of home decor. With a family legacy dating back decades, Lulu and Georgia emerged as a natural extension of this heritage, combining Sara’s fresh perspective with her family's expertise.

Blending Heritage with Innovation

Lulu and Georgia expertly balances its family heritage with modern design sensibilities. While the brand offers an exclusive line of home goods, it also curates pieces from manufacturers across the globe, including Turkey, India, and China. The ability to blend its in-house designs with global imports allows the brand to cater to a wide range of styles and tastes, from minimalist modern to bohemian chic.

Sara’s childhood experiences, including traveling abroad with her father to source rugs, heavily influenced her approach to the business. Her global exposure cultivated strong relationships with vendors around the world, which helps the brand stock a wide variety of unique items, including its popular Painted Desert Rug and Nisa Pillow, which remain customer favorites.

Exclusive Collaborations and Product Offerings

What sets Lulu and Georgia apart is not just its family history or global network, but also its dedication to creating exclusive collections. The brand collaborates with well-known designers and offers limited-edition pieces that aren’t available elsewhere. This allows Lulu and Georgia to continually refresh its inventory while maintaining its position as a trendsetter in the interior design world.

The Tallulah Collection, for example, was inspired by Sara’s grandfather’s antique rugs and serves as a testament to the brand’s ability to merge tradition with contemporary design.

Lulu and Georgia also partner with third-party manufacturers and often rebrand items under its own label. This allows the company to maintain control over the quality and aesthetic of the products it sells, ensuring consistency across its offerings. This dual strategy of creating exclusive in-house products while sourcing and rebranding pieces from other companies allows Lulu and Georgia to provide a wide variety of options for its customers.

Expanding Beyond Rugs: A Full-Spectrum Approach

While Lulu and Georgia initially built its reputation around unique, high-quality rugs, the brand has expanded its offerings over the years. Today, shoppers can browse an extensive collection that includes everything from lighting to furniture, mirrors, and bedding. The goal, according to Sara, is to help customers design every aspect of their living spaces with thoughtful, well-crafted pieces.

For those looking for statement decor or foundational furniture, Lulu and Georgia offers both timeless staples and bold, on-trend items, ensuring that every home, no matter its style, can find something special within its collections.

Growing a Business with Customer-Focused Leadership

Before founding Lulu and Georgia, Sara gained significant experience working at publications like O Magazine and Shop Etc., where she developed a strong understanding of customer preferences and consumer behavior. Her time in editorial roles helped shape her ability to run a business focused on understanding and anticipating customer needs.

At Lulu and Georgia, Sara continues this customer-centric approach by offering a highly curated shopping experience. The company provides not just a wide range of decor items but also carefully considers how these items fit into the lifestyles of its customers. “There are a lot of products I design that I wouldn’t put in my home,” Sara admits, “but I think it’s important to look at the product and be able to describe the girl that would covet that item.”

This deep understanding of customer desires, coupled with the ability to curate a wide range of offerings, has helped Lulu and Georgia become a leader in the home decor industry. The brand continues to innovate while remaining true to its roots in quality and design.

When Should You Consider Lulu and Georgia for Your Home?

Lulu and Georgia is not just for those looking for high-end, statement pieces—it's for anyone who appreciates a well-curated aesthetic that blends modern design with a touch of personalized craftsmanship. With exclusive designer collaborations and one-of-a-kind pieces, this brand is perfect for those who want to make their living spaces stand out.

Whether you’re in search of that perfect statement rug or looking to completely revamp your living room with thoughtfully designed furniture, Lulu and Georgia provides plenty of options. And with the company’s longstanding relationships with designers and vendors across the globe, the quality is guaranteed.

Use Spoken to Get the Best Prices on Lulu and Georgia

If you’re shopping for home decor or furnishings and want to make sure you’re getting the best deal – including deals on non-exclusive Lulu and Georgia items – check out Spoken. Compare prices, explore different retailers, and ensure that your next home decor purchase aligns with both your style and budget.