Geoff Abraham

Co-founder & President of Spoken

Geoff Abraham

Co-founder & President of Spoken

Geoff is the co-founder and President of Spoken. He is a Dad. He holds a BA from UT Austin (Plan II) and an MBA from Stanford. Geoff has built several successful businesses, including a bicycle taxi business in San Francisco which he ran for 10 years with his wife, Mimosa. He is an executive coach, and he actively invests in seed-stage startups via The Explorer Fund.

Oakland, California·

Articles by Geoff Abraham

The Ultimate Guide to Shopping Outlet Stores for Savings

Outlet stores are a shopper’s paradise, promising steep discounts on name-brand items and the thrill of discovering hidden treasures. But while outlet shopping can be a fantastic way to save money, navigating it effectively requires strategy. Not everything is the bargain it appears to be, and understanding how outlet stores work will help you make smarter buying decisions. This guide offers practical tips to help you maximize your savings and avoid common pitfalls. What Are Outlet Stores? Ou

Geoff Abraham

Nov 20, 2024

21 Color Pairings That Bring Out the Best in Green

Discover 21 stunning color pairings with green to elevate your home design. From serene combos like sage and cream to bold pairings like chartreuse and navy, this guide offers creative ideas to use green's versatility in any room with style and balance.

Geoff Abraham

Nov 20, 2024

How to Spot High-Quality Furniture (And Avoid Cheap Imitations)

Learn to spot high-quality furniture with tips on materials, joinery, and finishes. Discover testing methods, red flags, and how tools like Spoken can help you compare prices and reviews for durable, stylish, and long-lasting pieces. Smart shopping starts here!

Geoff Abraham

Nov 19, 2024

Are You Making These 7 Common (and Costly) Mistakes When Furnishing Your Home?

Avoid common and costly furnishing mistakes that lead to tension and overspending. From choosing the right furniture size to adding practical storage, these tips help you and your partner create a stylish, functional home—without the stress.

Geoff Abraham

Nov 14, 2024

5 Tips to Avoid Impulse Buys and Stick to Your Home Goals

Avoid impulse buys with these 5 tips: set clear goals, make a shopping list, avoid emotional shopping, wait 24 hours before purchasing, and track spending. Stick to your decor budget and create an intentional home with thoughtful choices.

Geoff Abraham

Nov 13, 2024

Setting a Realistic Budget for Big Home Projects: A Step-by-Step Guide

Learn how to set a realistic budget for big home projects with tips on prioritizing expenses, adding a contingency fund, and shopping smart for furniture and decor. Use Spoken.io to compare prices and stay within budget for a successful project.

Geoff Abraham

Nov 12, 2024

How to Use Cashback Apps for Furniture, Home Decor, and Appliance Shopping in 2024

Save on furniture, decor, and appliances with the best cashback apps for home shopping. Discover top apps for home deals, compare rates, and learn strategies to maximize cash back on big-ticket items. Use Spoken.io to find the best prices across retailers.

Geoff Abraham

Nov 11, 2024

The Origin of Crate and Barrel: A Northwestern Romance and Legacy

Gordon and Carole Segal founded Crate & Barrel in 1962, driven by their passion for European design. Their legacy extends to a $10M gift to Northwestern University, where they met, showcasing their lasting impact on retail, education, and community.

Geoff Abraham

Nov 4, 2024

The Surprising Benefits of Renting Furniture: Is It Right for You?

Furniture rental offers flexibility, convenience, and eco-friendly benefits, ideal for short-term living or style experimentation. However, higher long-term costs and limited customization are drawbacks. Evaluate your needs to decide if renting suits your lifestyle.

Geoff Abraham

Nov 4, 2024

The Evolution of "Home": A Journey Through Time

From primitive shelters to smart homes, the evolution of "home" reflects changes in society, culture, and tech. This journey shows how homes have gone from survival spaces to personal sanctuaries, mirroring both individuality and global trends.

Geoff Abraham

Oct 30, 2024

Why Buying Furniture in Sets is a Bad Idea—and How to Mix Styles Like a Pro

We’ve all been there: you walk into a furniture store, and there’s a beautifully coordinated living room set on display. Everything matches perfectly, and the idea of buying a complete set seems like the easiest, most convenient way to furnish your home. But here’s the thing—buying furniture in sets can lock you into a look that’s bland, uninspired, and, frankly, limiting. If you’re aiming for a home that feels uniquely yours, it’s time to ditch the sets and embrace mixing styles like a pro. Her

Geoff Abraham

Oct 26, 2024

Why Furniture Dupes Might Be Harming Your Health (And What to Watch Out For)

Furniture dupes may save you money but can harm your health due to toxic chemicals, poor ergonomics, and off-gassing. Choose furniture made from safer, certified materials, and prioritize natural, ergonomic options for better long-term health.

Geoff Abraham

Oct 25, 2024

Why Your Holiday-Themed Décor is Ruining Your Home’s Style (And What to Do Instead)

Over-the-top holiday décor can overwhelm your home’s style with clutter and clashing colors. Opt for subtle, seasonally inspired elements like natural materials and neutral palettes to create a festive, yet elegant, look that complements your space.

Geoff Abraham

Oct 23, 2024

The Case Against Black Friday Furniture Deals: Why Waiting Could Save You More

Black Friday isn’t always the best time for furniture deals. Waiting for end-of-year sales or holiday weekends can offer better discounts, more thoughtful purchases, and higher-quality items. Skip the rush—smart shopping saves more in the long run.

Geoff Abraham

Oct 22, 2024

Why Traditional Halloween Decorations Are Outdated and What You Should Do Instead

Traditional Halloween decorations are outdated and wasteful. Upgrade your décor with modern alternatives like minimalist designs, nature-inspired elements, and tech-enhanced displays for a stylish, eco-friendly, and personalized spooky season.

Geoff Abraham

Oct 18, 2024

A Comprehensive Guide to Amazon Gift Cards

Amazon gift cards are a flexible option for purchasing furniture and home decor. You can maximize value by using them during sales events like Prime Day and leveraging Amazon Prime for free shipping and services. Combine these strategies to make the most of your gift card.

Geoff Abraham

Oct 17, 2024

AI Is Making Online Furniture Shopping Smarter—Here’s How

AI is transforming online furniture shopping with personalized recommendations, virtual design tools, visual search, price comparisons, and AI chatbots, making the process faster, more efficient, and tailored to individual preferences.

Geoff Abraham

Oct 16, 2024

Why Sliding Barn Doors Are a Game Changer in Modern Homes (and How to Do It Right)

Sliding barn doors are a stylish, space-saving solution for modern homes. Learn why they're a game changer in interior design and get a step-by-step guide on how to install them the right way for both functionality and visual appeal.

Geoff Abraham

Oct 14, 2024

Financing Options for Furniture: Key Considerations in 2024

Learn how to navigate furniture financing, key terms, and when it makes sense to finance. Compare traditional financing vs. BNPL, and explore retailer-specific options from Amazon, Wayfair, and more. Use Spoken to stay informed and track the best deals.

Geoff Abraham

Oct 12, 2024

Cyber Monday 2024: Best Furniture Deals and Where to Shop

Cyber Monday 2024, on December 2, offers both exclusive sales and extended Black Friday deals from top furniture retailers. Look for fresh discounts at Amazon, Wayfair, and Target, while stores like Ashley Furniture and Crate & Barrel extend their Black Friday promotions.

Geoff Abraham

Oct 11, 2024

Maximizing Your Furniture Purchases: A Guide to Credit Cards from Major Retailers

Store credit cards from major furniture retailers like Amazon, Wayfair, West Elm, Ikea and Target offer rewards, discounts, and financing options. This guide helps you decide when it's smart to use a card for big purchases, based on your spending habits and financial goals.

Geoff Abraham

Oct 10, 2024

How to Make the Most of Black Friday for Furniture Shoppers (2024)

Black Friday 2024, on November 29, offers huge discounts on furniture. Top stores like Wayfair, AllModern, and Target offer up to 80% off on sofas, bedroom sets, and outdoor furniture. Early sales start in mid-November.

Geoff Abraham

Oct 10, 2024

9 Ways to Get the Best Deals at Raymour & Flanigan

Raymour & Flanigan offers several ways to save on quality furniture, from shopping during seasonal sales to taking advantage of financing options. Additional savings can be found through floor models, clearance items, and negotiating delivery costs.

Geoff Abraham

Oct 8, 2024

Nebraska Furniture Mart (NFM): A Complete Guide to Returns

NFM’s return policy allows most items to be returned within 30 days, with some exceptions like electronics (14 days) and mattresses (120 days). Returns may incur restocking or pickup fees, and holiday returns are extended to January 31, 2025.

Geoff Abraham

Oct 4, 2024

The Origin of Nebraska Furniture Mart: A Story of The American Dream

Nebraska Furniture Mart, founded by Rose Blumkin in 1937, grew from a small Omaha store to North America's largest furniture retailer. Known for honesty and low prices, NFM continues to expand nationally while preserving Blumkin's legacy of value.

Geoff Abraham

Oct 3, 2024

Navigating WB Mason’s Return Policy: A Comprehensive Guide

Learn how to navigate WB Mason’s return policy, including their 30-day return window, nonreturnable items, and steps for handling damaged or missing goods. This guide simplifies the return process for a hassle-free experience.

Geoff Abraham

Oct 2, 2024

The Origin of W.B. Mason: From Rubber Stamps to National Powerhouse

W.B. Mason, founded in 1898, grew from a small rubber stamp business into a major office products supplier. With over 60 distribution centers and $2 billion in annual sales, it thrives through personalized service and adaptability in the modern market.

Geoff Abraham

Oct 1, 2024

Price Matching for Furniture Shoppers

This guide covers price matching policies for major furniture retailers like Wayfair, Target, Walmart, Amazon, Pottery Barn, West Elm, and more. Learn which stores offer price matching, any stipulations, and how to save on your next furniture purchase.

Geoff Abraham

Sept 26, 2024

West Elm Outlet Stores: Locations, Online Shopping, When to Visit

Discover everything you need to know about West Elm Outlet stores, including a full list of U.S. locations, how to shop outlet deals online, and tips for finding discounted furniture and decor. Learn when to shop outlets vs regular stores and more.

Geoff Abraham

Sept 23, 2024

Pottery Barn Outlet Stores: Locations, Online Shopping, When to Visit

Discover everything you need to know about Pottery Barn Outlet stores, including a complete list of U.S. locations, tips for online shopping, and when to shop at outlets vs. regular stores. Find out how to score deals on furniture, decor, and more.

Geoff Abraham

Sept 19, 2024

How to Return Pottery Barn Furniture: A Step-by-Step Guide

Learn how to return Pottery Barn furniture with our step-by-step guide. Understand the 30-day return window, what items are eligible, and how to handle returns in-store, online, or for large furniture. Plus, tips on refunds, non-returnable items, and more.

Geoff Abraham

Sept 14, 2024

Perigold's Return Policy: Your Essential Guide

Perigold allows returns within 30 days for most items, but return shipping fees apply. Non-returnable items include clearance, custom, and assembled products. Damaged or defective items are eligible for a refund, replacement, or repair.

Geoff Abraham

Sept 12, 2024

The AllModern Return Policy: What You Need to Know

AllModern's return policy allows most items to be returned within 30 days, but return shipping fees apply. Non-returnable items include clearance, custom-made, and assembled products. Damaged items are eligible for refunds or replacements.

Geoff Abraham

Sept 10, 2024

West Elm's Delivery Options: A Comprehensive Guide

This guide explains West Elm's delivery options, including standard and home delivery, flat-rate fees, store pickup, and adding special delivery instructions. It helps you navigate the best choices for your order.

Geoff Abraham

Sept 9, 2024

The Raymour & Flanigan Return Policy: A Complete Guide

Raymour & Flanigan doesn’t accept returns on delivered furniture but allows cancellations before delivery. Free shipping items and area rugs can be returned with a restocking fee. Damaged items may be repaired or replaced.

Geoff Abraham

Sept 9, 2024

The Rise of Raymour & Flanigan: Furniture Giant of the Northeast

Raymour & Flanigan, family-owned for over 70 years, is the largest furniture retailer in the Northeast U.S. With 145+ stores, 5,000+ associates, and 1.1 million customers served annually, it remains a leader in home furnishings and customer satisfaction.

Geoff Abraham

Sept 6, 2024

The Origin of Lulu and Georgia: A Family Legacy Made Modern

Lulu and Georgia, founded by Sara Sugarman, blends family heritage with modern design. Offering exclusive collaborations and globally sourced decor, the brand is known for its unique pieces. Discover how it brings curated style to every home.

Geoff Abraham

Sept 5, 2024

Understanding West Elm's Warranty Offerings

West Elm offers limited warranties on most products, covering manufacturing defects for up to a year. Extended warranties through Allstate provide additional protection against accidental damage. Learn how to make claims and when extended coverage is useful.

Geoff Abraham

Sept 4, 2024

19 Alternatives to West Elm: From Budget-Friendly to Luxe

Looking for alternatives to West Elm? Explore affordable options like IKEA, sustainable picks like Made Trade, and luxury choices like Perigold. This guide covers brands offering stylish home furnishings for every budget and preference.

Geoff Abraham

Sept 3, 2024

A Complete Guide to West Elm’s Return Policy

West Elm offers a 30-day return policy for most items, with options for in-store, online, and large-item returns. Learn about exclusions, refunds, and tips for hassle-free returns to make the process smoother. Plus, find out about extended holiday returns.

Geoff Abraham

Sept 1, 2024

Introducing the "Live" Feed: Real-Time Updates on the Hottest Products

Discover Spoken's new "Live" Feed, a real-time stream of the hottest products being viewed and purchased. Stay ahead of trends, find endless inspiration, and instantly access popular items as they update live on our site.

Geoff Abraham

Aug 30, 2024

Introducing the "Explore" Page: Your New Source of Inspiration

Check out Spoken's new "Explore" section, curated by interior design enthusiast Irina Calin. Discover hand-picked scenes, shop featured products, and find unique designer pieces. Get inspired with tailored recommendations and elevate your home decor effortlessly.

Geoff Abraham

Aug 28, 2024

A Shopping Guide for Rugs Direct

Explore Rugs Direct, a top online retailer for premium rugs. Learn how to shop smart, take advantage of seasonal sales, and use tools like price match guarantees to maximize savings. Discover tips on returns, shipping, and customer support.

Geoff Abraham

Aug 26, 2024

Introducing Customer Reviews with Pictures & Sentiment Tags

Discover Spoken's new customer reviews, user images, and sentiment tags, now live on product pages. Quickly assess pros and cons with color-coded tags, view real user photos, and read the latest reviews to make informed shopping decisions.

Geoff Abraham

Aug 24, 2024

The Origin of Perigold: Wayfair’s Gamble on Luxury

Perigold, launched by Wayfair in 2017, aims to rebrand the company’s budget image by offering luxury home furnishings online. Despite challenges in selling high-end goods digitally, Perigold continues to expand, bridging the gap between trade exclusivity and consumer access.

Geoff Abraham

Aug 23, 2024

Maximizing Savings on AllModern: A Shopper’s Guide

Maximize your savings at AllModern with tips on shopping during sales, finding open box deals, and understanding return policies. Learn how to time your purchases, compare prices, and take advantage of discounts for stylish, budget-friendly home decor.

Geoff Abraham

Aug 22, 2024

West Elm's Free Design Consultation (Design Hack)

Discover how to make the most of West Elm's free design consultation service, even if you don't plan to purchase their furniture. Learn how this service works, why West Elm offers it, and how to use it to enhance your space on any budget.

Geoff Abraham

Aug 22, 2024

How to Get the Best Deals at Pottery Barn: A Shopping Guide

Learn how to save money at Pottery Barn with tips on timing purchases, using promo codes, and taking advantage of sales. This guide covers everything from return policies to utilizing free design services, helping you maximize value on your purchases.

Geoff Abraham

Aug 21, 2024

The Best Time to Shop on Wayfair: A Month-by-Month Guide

Learn the best times to shop on Wayfair, from Way Day to Black Friday. Get expert tips, historical pricing insights, and upcoming trends to maximize savings. Use Spoken.io to track prices and combine with other tools for the best deals year-round.

Geoff Abraham

Aug 20, 2024

How Spoken Compares Furniture Prices Across the Web

Spoken.io simplifies online furniture shopping by comparing prices across multiple retailers in real-time. With features like product matching, price alerts, and a Chrome extension, it ensures you get the best deal effortlessly.

Geoff Abraham

Aug 20, 2024

The Origin of Wayfair: How Two Friends Revolutionized Furniture Shopping

Wayfair, founded by college friends Niraj Shah and Steve Conine, evolved from managing 200 niche websites to becoming a leader in online home goods. By focusing on technology, customer experience, and innovation, Wayfair continues to grow, even exploring physical retail in 2024.

Geoff Abraham

Aug 19, 2024

A Complete Guide to Wayfair’s Best Annual Sales

Learn how to navigate Wayfair’s biggest annual sales, including Way Day, Black Friday, and the July 4th Sale, to score up to 80% off on furniture and home decor. We offer tips to maximize savings and stay ahead of the best deals throughout the year.

Geoff Abraham

Aug 18, 2024

Finding "Dupes" with Spoken’s New Search by Image and Search by URL

Discover how Spoken’s new Search by Image and Search by URL features help you find affordable "dupes"—stylish alternatives to high-end furniture—allowing you to create your dream space without breaking the bank.

Geoff Abraham

Aug 17, 2024

Introducing Our Enhanced Search Experience

Shop smarter, not harder! Spoken's supercharged search now reads your mind (almost). Find your dream decor faster than ever before.

Geoff Abraham

Aug 17, 2024

10 Ways to Get the Best Deals on Wayfair

Get the best deals on Wayfair by shopping during major sales, using promo codes, monitoring Open Box deals, and leveraging tools like Spoken.io for price comparisons and alerts. Plan purchases, stack discounts, and use financing options to maximize savings.

Geoff Abraham

Aug 14, 2024

The Origin of Urban Outfitters Home: From Philly Roots to a Global Home Style

Urban Outfitters began in 1970 as a small shop in Philadelphia and grew into a global brand. It expanded through innovative lifestyle products, including home goods, and went public as URBN in 1993. Today, it remains rooted in creativity and cultural relevance.

Geoff Abraham

Aug 13, 2024

Maximizing Savings with West Elm Open Box Items

Discover how to save with West Elm’s Open Box items. Learn how to spot great deals, shop strategically, and compare discounts to get the most value on stylish home decor and furniture. Maximize your savings with these expert tips.

Geoff Abraham

Aug 11, 2024

The Origin of Ashley Furniture: A Family Business Becomes a Global Powerhouse

Ashley Furniture's journey from a small sales operation in 1945 to becoming the largest U.S. furniture retailer is a story of strategic partnerships, innovation in manufacturing, and a commitment to quality and affordability across generations.

Geoff Abraham

Aug 9, 2024

How to Return Wayfair Furniture: A Step-by-Step Guide

Learn how to return Wayfair furniture with this step-by-step guide. Understand the return policy, initiate your return, prepare your item, choose the right return method, and track your refund. Plus, tips for handling damaged items and ensuring a smooth process.

Geoff Abraham

Aug 6, 2024

The Ultimate Guide to Wayfair’s 28 House Brands

A guide to Wayfair’s 17 house brands, organized by price point, with key details on style, target audience, and services like shipping, returns, and delivery options.

Geoff Abraham

Aug 5, 2024

Navigating Wayfair’s Delivery Options: What You Need to Know

Navigate Wayfair’s delivery options with ease. From free shipping to White Glove Delivery, this guide helps you choose the right service, add special instructions, and ensure a smooth delivery for your furniture and decor purchases.

Geoff Abraham

Aug 3, 2024

The Origin of the Williams-Sonoma Brands Pottery Barn and West Elm

Williams-Sonoma started as a small cookware shop in 1956, founded by Chuck Williams. It grew into a major home goods brand by expanding into furniture with Pottery Barn and launching West Elm, all while staying true to its commitment to quality and innovation.

Geoff Abraham

Aug 3, 2024

See More Things You Love: Introducing "More Like This"

Discover our new "More Like This Product" feature on Spoken! Find visually similar items effortlessly with our advanced matching technology, bringing you curated selections that fit your style. Enhance your shopping experience and explore endless inspiration today!

Geoff Abraham

Aug 1, 2024

Understanding Wayfair’s Warranty and Protection Plans

Understand Wayfair's protection plans and warranties, including coverage details, real-world experiences, and how to evaluate if they're worth it. Learn the pros and cons to make informed decisions before purchasing.

Geoff Abraham

Aug 1, 2024

Maximizing Savings with Wayfair Open Box Items

Discover how to save big with Wayfair Open Box items. Learn what they are, how to find them, and tips for maximizing savings. Ideal for budget-conscious shoppers, Open Box offers quality products at a fraction of the price.

Geoff Abraham

July 30, 2024

Streamlining Wayfair Customer Service: Your Guide to Quick Resolutions

Navigating Wayfair's customer service is simple with this guide. Learn the best ways to resolve common issues like damaged items, late deliveries, and returns quickly using their various support options. Get the help you need, fast.

Geoff Abraham

July 28, 2024

Introducing Dynamic Price Charts on Our Product Pages

Introducing Spoken's new price comparison chart, now available on product pages to provide real-time pricing insights across multiple retailers. Shop smarter with comprehensive, continuously updated price comparisons and visual savings indicators, ensuring you always get the best deal.

Geoff Abraham

July 26, 2024

Embrace Your Aesthetic: Introducing "Filter by Style"

Discover Spoken's new "Filter by Style" feature! Easily find furniture and decor that match your unique taste by filtering results by specific design aesthetics. Explore styles like Art Deco, Bohemian, Coastal, and more to create your perfect home.

Geoff Abraham

July 10, 2024

Love as Metaphor: Making One Home

Building a home together, like love, is a deep, daily commitment.

Geoff Abraham

Apr 29, 2024

Our Impermanent Homes

Impermanence teaches us to cherish life's fleeting moments. Like a brief stay in a perfect hotel room, recognizing the transience of life urges us to appreciate every moment and find beauty in the ephemeral.

Geoff Abraham

Apr 18, 2024

Why We Built Spoken to Improve Online Furniture

We share our origin story, where Dane and MK first encountered the traps of buying furniture online, and why we built Spoken to improve online furniture shopping.

Geoff Abraham

Mar 26, 2024

Why Making a Home is Hard

A reflection on the concept of "home," the challenges and rewards of creating a space that mirrors one's life and growth, and the courage and introspection needed in an ongoing, deeply personal journey.

Geoff Abraham

Mar 25, 2024

The Virtue of a Small Home

A reflection on how wealth can isolate, and the warmth and connection found in smaller living spaces.

Geoff Abraham

Mar 24, 2024

A Home's Location: Where the Heart Is

Exploring how location deeply influences what we call 'home' and our identities.

Geoff Abraham

Mar 19, 2024

Furniture with Meaning

Reflecting on inherited furniture, the author sees it as a link to family history, embodying wisdom, love, and hard work. Amidst decluttering, they ponder the balance between cherishing the past and making room for new stories, viewing furniture as both a personal milestone and a bridge to heritage.

Geoff Abraham

Mar 2, 2024

Though beautiful spaces can seem like magic, some principles of interior design are timeless and intuitive.

11 Design Principles of Beautiful Homes

Unlock the magic of beautiful homes: Embrace natural light, ensure smooth flow, declutter, create focal points, balance visuals, play with symmetry, use lines and color harmoniously, add texture, layer lighting, and personalize your space for a design that reflects you.

Geoff Abraham

Feb 12, 2024

Why Moving is So Hard, Really

Moving is a triathlon of physical, mental, and emotional challenges, with the emotional transition being the hardest part, involving personal evolution, letting go, and embracing new beginnings. Yet we move to discover our new selves.

Geoff Abraham

Feb 8, 2024

How to Find Your Preferences for Your Home

Discover how to personalize your home by aligning it with your lifestyle, exploring styles, and embracing the process as an evolving journey of self-expression and comfort.

Geoff Abraham

Jan 25, 2024

The Activities of a Home

Exploring home life's essence, from the vital roles of sleep and eating to the significance of work, personal space, and family bonds. A journey through the multifaceted functions of our homes.

Geoff Abraham

Jan 22, 2024

Trends in Online Furniture Shopping (2024)

Online U.S. furniture sales are growing, driven by digital trends and increased comfort with online shopping.

Geoff Abraham

Jan 1, 2024

31 Chairs that Shaped Us: Important Seats in History

Musing on human progress by highlighting important chairs in history.

Geoff Abraham

Jan 1, 2024

Overstock Acquires Bed, Bath & Beyond: A Strategic Move

Overstock's acquisition of Bed Bath & Beyond marks a significant shift in the retail landscape, combining Overstock's e-commerce strengths with Bed Bath & Beyond's brand legacy.

Geoff Abraham

Sept 1, 2023

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