The Best Time to Shop on Wayfair: A Month-by-Month Guide
Learn the best times to shop on Wayfair, from Way Day to Black Friday. Get expert tips, historical pricing insights, and upcoming trends to maximize savings. Use Spoken.io to track prices and combine with other tools for the best deals year-round.
If you're not in a rush to buy furniture, timing your purchase can lead to significant savings. But if you visit Wayfair's site, it might seem like there’s always a major sale on the horizon. So how do you know when the next big Wayfair sale is? This guide breaks down the best times to shop on Wayfair, helping you plan your purchases and maximize your savings.
January – New Year’s Clearance Sales
- What to Expect: Significant markdowns on seasonal decor and clearance items.
- Best for: Holiday decor, winter furniture, and overstocked items.
- Expert Tip: Combine clearance deals with additional promo codes often available after the holidays for even deeper discounts.
February – Presidents’ Day Sale
- What to Expect: Discounts on big-ticket items like sofas and dining sets.
- Best for: Large furniture purchases, living room and bedroom sets.
- Expert Tip: Start browsing early and create a wishlist so you can quickly see which items are discounted during the sale.
March – Pre-Spring Sales
- What to Expect: Early discounts on outdoor furniture and garden essentials.
- Best for: Patio sets, outdoor lighting, and garden decor.
- Expert Tip: This is the best time to snag early deals on outdoor furniture before prices increase as demand rises in late spring.
April – Way Day
- What to Expect: Wayfair’s biggest sale of the year with discounts up to 80%.
- Best for: A wide range of items, including sectionals, beds, and decor.
- Expert Tip: Use the Way Day preview to create a wishlist ahead of time. This allows you to check out quickly before items sell out.
May – Memorial Day Sale
- What to Expect: Deep discounts on outdoor furniture and summer prep items.
- Best for: Patio furniture, grills, and seasonal home decor.
- Expert Tip: Focus on big-ticket outdoor items. This is the last major sale before summer, so you can get the best deals on patio furniture and grills.
June – Early Summer Sales
- What to Expect: Ongoing discounts on summer essentials.
- Best for: Outdoor furniture, cooling solutions, and summer decor.
- Expert Tip: Look for early discounts on items that might sell out by mid-summer, such as popular patio sets or outdoor decor.
July – Black Friday in July (Wayfair’s July 4th Sale)
- What to Expect: Mid-year discounts similar to Black Friday.
- Best for: Both outdoor and indoor furniture, including sofas and mattresses.
- Expert Tip: Prices on summer items are usually lowest during this sale, so it’s a great time to buy if you haven’t already stocked up.
August – Back-to-School Sales
- What to Expect: Discounts on dorm-friendly furniture and small-space solutions.
- Best for: Home office furniture, small living room pieces, and decor.
- Expert Tip: Take advantage of smaller, more focused sales for dorm and apartment furniture, especially if you need compact, multi-functional pieces.
September – Labor Day Sale
- What to Expect: End-of-summer deals on outdoor furniture and more.
- Best for: Patio sets, grills, and living room furniture.
- Expert Tip: This is the last chance for discounts on outdoor items before they go out of season, so it’s ideal for end-of-season purchases.
October – 5 Days of Deals
- What to Expect: Discounts across all categories, with a focus on seasonal items.
- Best for: Rugs, throws, and holiday decor.
- Expert Tip: Daily flash deals are common during this sale, so check back frequently for the best offers on fall and winter items.
November – Black Friday and Cyber Monday
- What to Expect: Major discounts on big-ticket items and tech-forward products.
- Best for: Home office setups, living room upgrades, and holiday gifts.
- Expert Tip: Compare prices on high-demand items between Wayfair and its competitors using Spoken to ensure you’re getting the best deal.
December – End-of-Year Clearance Sales
- What to Expect: Final markdowns on overstocked items and seasonal decor.
- Best for: Furniture, home accessories, and last-minute gifts.
- Expert Tip: This is a great time to buy any remaining holiday decor at a deep discount, as well as any large items that didn’t sell during Black Friday.
Historical Pricing Insights
- Way Day: Traditionally, Way Day sees the steepest discounts on large furniture items like sofas, beds, and sectionals. Expect up to 80% off on these big-ticket purchases.
- Labor Day: Known for significant markdowns on outdoor furniture, grills, and end-of-season items. Indoor furniture like sofas and living room sets also see strong discounts.
- Black Friday/Cyber Monday: While almost everything is on sale, look for the best deals on home office furniture, tech-related home goods, and holiday decor.
Upcoming Trends
- Trendy Items to Watch: Mid-century modern furniture, sustainable materials, and tech-integrated home decor are expected to be popular this year. Keep an eye out for these items during major sales.
- Predictions: Wayfair may introduce more flash sales and daily deals to keep up with competitors, offering frequent short-term discounts on trending items.
Integrating Spoken with Other Savings Tools
- Cashback Apps: Pair Spoken with cashback apps like Rakuten or Honey to earn extra savings on your purchases.
- Loyalty Programs: Use Spoken to compare prices, then leverage Wayfair’s loyalty programs or credit card rewards for additional benefits.
- Price Alerts: Spoken allows you to set up price alerts, so you’ll be notified when an item drops in price, ensuring you never miss a deal.
Final Thoughts
Timing your purchase on Wayfair can lead to significant savings, especially if you plan around these key sales events. With Spoken’s tools, you can track prices year-round, ensuring you always find the best deals and make informed purchasing decisions.
Quick facts
What is Wayfair's biggest sale?
Wayfair's biggest sale is Way Day, typically held in April. This event features massive discounts across categories, with savings up to 80% on furniture and home goods.
How often do Wayfair prices change?
Wayfair prices change frequently, especially during major sales events. Daily and weekly deals also offer rotating discounts on various products.
What is Wayfair's pricing strategy?
Wayfair employs a competitive pricing strategy, offering frequent sales and promotions. They work directly with suppliers to keep prices low and pass savings on to customers.
Why is Wayfair so much cheaper?
Wayfair is often cheaper because it partners directly with suppliers and doesn’t carry inventory in traditional retail stores. This model allows them to offer competitive prices with fewer overhead costs.
How to get 15% off at Wayfair?
To get 15% off at Wayfair, sign up for their newsletter or use a first-time customer discount code. Wayfair also offers 15% off promotions for Wayfair credit cardholders.
What is the pro discount on Wayfair?
Wayfair’s pro discount is available to business owners, offering exclusive pricing, bulk discounts, and personalized service through the Wayfair Professional program.
Who is Wayfair's main competitor?
Wayfair’s main competitors include Amazon, IKEA, and Overstock. These retailers also offer a wide selection of furniture and home goods with competitive pricing.
Who is the target customer of Wayfair?
Wayfair’s target customer is generally middle-income homeowners and renters looking for affordable, stylish furniture and home goods. They cater to a wide range of tastes and budgets.
Why do people use Wayfair?
People use Wayfair for its vast selection, competitive prices, and convenience. The site offers a wide variety of styles and frequent sales, making it a go-to for home furnishings.
Is Wayfair owned by Walmart?
No, Wayfair is not owned by Walmart. Wayfair is an independent publicly traded company, separate from Walmart.
Is Wayfair a Chinese company?
No, Wayfair is not a Chinese company. It is an American company headquartered in Boston, Massachusetts, founded in 2002 by Niraj Shah and Steve Conine.
Is Wayfair declining?
Wayfair has experienced some fluctuations in its stock and growth due to market conditions, but it continues to be a major player in the online furniture and home goods market.
Geoff Abraham
Co-founder & President of Spoken
Geoff is the co-founder and President of Spoken. He is a Dad. He holds a BA from UT Austin (Plan II) and an MBA from Stanford. Geoff has built several successful businesses, including a bicycle taxi business in San Francisco which he ran for 10 years with his wife, Mimosa. He is an executive coach, and he actively invests in seed-stage startups via The Explorer Fund.
Read more
