Why We Love Nick Lewis' Furniture Secrets Video (and What it Means for You)

If you’ve ever wondered why two sofas that look the same are priced worlds apart, Nick Lewis’ viral video, The Secret That Furniture Retailers Don’t Want You To Know, is a must-watch.

Let’s be honest—shopping for furniture can feel like stepping into a maze. Prices vary wildly, quality isn’t always obvious, and somehow, that $3,000 sofa starts to look almost reasonable after you've seen enough similar ones.

This interior design YouTuber pulls back the curtain on furniture pricing, brand markups, and how to tell the difference between cheap and quality construction. And let’s just say—once you’ve seen it, you can’t unsee it.

At Spoken, we’re big fans of this video because it aligns perfectly with our mission: helping people furnish their homes with high-quality, white labeled furniture at honest prices. Also, of course, because Nick talks about using Spoken as his preferred tool to help find the best prices on white-labeled furniture. And judging by the traffic we’ve seen from Nick’s audience, and many others, we know that a lot of savvy shoppers (like you!) are ready to break free from overpriced furniture, too.

Furniture Markups: The Industry’s Not-So-Secret Secret

In the video, Nick explains how most retail furniture is marked up—how much it's marked up is determined by the brand or store you buy it from. That sleek $2,000 sofa? It may have cost a few hundred bucks to manufacture. Crazy, right?

So what’s behind the sky-high prices? Branding, middlemen, big-box retail overhead, and a little bit of psychological magic. It doesn't feel like the same sofa if the price is hundreds or thousands of dollars more (or less), but it may very well be. Some of the stores that Nick mentions that engage in white-labeling practices include World Market, Lulu and Georgia, Joss & Main, Wayfair, and Urban Outfitters—some of our favorite stores on Spoken.

At Spoken, we are committed to helping you enjoy the satisfying feeling of being a savvy shopper who's one step ahead of the system. We sell white-labeled furniture—meaning, the same high-end quality as designer brands, but without the logo or luxury markup. You’re paying for craftsmanship, not a name. The exact same pieces (not dupes) at wildly different prices!

How to Spot High-Quality Furniture (Thanks, Nick!)

Nick breaks down the difference between white-labeled furniture (which are all the same products) and dupes. A good piece of furniture from a quality brand will likely have a solid wood frame, be made using kiln-dried materials, dovetail joints, performance fabrics—all the markers of long-lasting quality and excellence. Dupes, on the other hand, are cheaper versions of these beautiful quality pieces.

That's not what white-labeling is, though. Instead of being a cheaper dupe, white-labeled furniture is exactly the same. The only thing different is the price.

He also discusses how to tell what furniture is white-labeled by comparing certain qualities among pieces that look similar. If two pieces are from the same country, have the same dimensions, and made of the same materials (such as wood or fabrics), there's a good chance you're looking at the exact same piece of furniture on two different websites.

Digging into the details and reading reviews can help you determine whether you are purchasing a high-quality furniture or home décor.

Smarter Shopping = Better Living

Watching Nick’s video doesn’t just make you a better furniture shopper—it gives you a sense of control. You’re no longer just browsing, you’re making informed, strategic decisions. And that feeling? It’s addictive.

In one example (at 6:25 if you're watching the video), Nick shares a bench that is sold for $500 less at Burke Decor than at Joss & Main. $500! For the exact same bench. Saving money like that on multiple furniture items can help you save up for other things you love. At the risk of sounding like Walmart, saving money really does allow you to live better!

So many of our customers come to us after watching that video and say, “I feel like I finally understand how this all works.” We love helping interior designers like Nick and anyone else who visits Spoken understand white-labeling and enjoy the thrill of finding crazy deals on furniture they will love.

What People Are Saying

We talk to Spoken users every month to hear about their experiences. We have been delighted to learn that some of them have heard about us from Nick's video. Here's what a couple of Spoken users have said about Nick Lewis' videos:

“I watch every video of [Nick's], but that one was probably one of my favorites.”
— Tatiana, interior designer, who learned about Spoken from Nick Lewis

“[Nick Lewis] mentioned you on one of his videos, and my wife just moved here...I went back to the video, found it in the description, and started using [Spoken] more frequently because moving into each other's house means a lot more things get bought.”
— Ethan, a user introduced to Spoken by Nick Lewis

The Bottom Line

Nick Lewis’ Furniture Secrets video is a game-changer. It teaches you how to spot real value and avoid overpriced traps. And if you’re looking for high-quality, affordable furniture that lives up to those lessons—search Spoken's ever-growing inventory of white labeled furniture today!

We believe furniture should be stylish, durable, and fairly priced. You should honestly never, ever overpay for a piece of furniture that is available somewhere else for less. That’s why we do white labeled furniture—and why we’re proud to be part of the smart shopper movement Nick’s video inspires.

Ready to shop smarter?

Check out the best deals on white labeled furniture at Spoken and see how far your furniture budget can really go. 💸