I was searching for a black matte towel warmer that had the on off button built in with the timer. I did not want to have to hardwire separate wall controls in order to do so. It was pretty difficult to find exactly what I was looking for. There were only a few available after a long search. HEATGENE had the better reviews and ratings as far as brands go so I went with this one. Arrived very quickly, well package. I can’t speak on the performance as it will be placed in our master bathroom of our house that is currently being built. I will update review once it’s up and functioning.